Marketing

Posting Instagram Reels

Posting Instagram Reels Posting Instagram Reels Summary: Stay ahead of the curve and leverage this dynamic feature to create engaging short videos that captivate your audience, boost brand visibility, and drive traffic t

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Posting Instagram Reels

Summary:

Stay ahead of the curve and leverage this dynamic feature to create engaging short videos that captivate your audience, boost brand visibility, and drive traffic to your website. Let's dive into the world of Instagram Reels and unlock new possibilities for your brand!

Instagram Reels are video content, similar to YouTube, that allow you to reach greater audiences. This enhances brand visibility and encourages viewers to interact with your page, brand, and, by default, products. You can seamlessly integrate your Instagram reels with the rest of your short-form video postings by using your Social Media Manager.

How to Post?

Start by clicking “New Post” in the top right corner. Select “Create New Post.” Alternatively, there's a "Create New Post" link at the bottom of your posts list.

Select Instagram as the social media platform on which you want to post.

Posting Instagram Reels – figure 2

Write in your caption and hashtags, or click the robot icon to use the AI tool to aid you in the content creation. We recommend keeping the caption short since it will be shown directly underneath the video.

Posting Instagram Reels – figure 3

Supported Content for Instagram Reels

To upload your video click on the camera icon, this will take you to your media library where you can select from already uploaded or upload a new video from your files. The video needs to follow this guidelines:

  • Suggested video size up to 1GB, with a thumbnail size of 8 MB.
  • Aspect Ratio: Recommended at 9:16.
  • Duration: Minimum of 3 seconds and a maximum of 15 minutes.
  • Format: MOV or MP4.

Posting Instagram Reels – figure 4

The Follow-up comment lets you post an automated message after posting.

Posting Instagram Reels – figure 5

Scroll down to Instagram options, open the drop-down menu then select Reel as the post type.

Posting Instagram Reels – figure 6

You can preview all your content here before you post it.

Posting Instagram Reels – figure 7

Once you are happy with your post click on the Post button, it will give you the options for the next step with the post. These will be: 

Posting Instagram Reels – figure 8

After selecting the next step you're done! Your video is ready to go. That's all there is to it. Now you can get your posting schedule organized and consistent helping you to grow your audience and reach new heights.


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