How to Integrate WhatsApp
Summary:
Tutorial on How to Integrate WhatsApp to your CRM
WhatsApp messaging allows real-time communication with your customers, similar to Facebook Messenger you gain high feedback and visibility with the added low response time, and interactive messaging of SMS. To start using this Tool, head over to your Settings section.
Getting Started with WhatsApp Integration
Before diving into the integration process, ensure you have the following:
- An active CRM account with administrative access.
- A valid WhatsApp number to link with the CRM or a verified CRM phone number.
Register for WhatsApp Integration
Navigate to the WhatsApp integration tab inside the CRM Settings. You will find a window for you to start your WhatsApp subscription, once you've filled it out you can get started with the setup.
Once you complete the subscription you'll be prompted to sign in with your Facebook account.
Connect your Facebook account as normal by logging in to your account and allowing the permissions.
You can select a business from your portfolio or manually enter your business information to connect it with your phone number, this information will not be visible to your contacts.
Create or select a WhatsApp business Profile, this will be what customers see when interacting with your account.
Creating a Profile
If you have not created a WhatsApp Business account you can do so here, the steps to follow will be.
- Add the WhatsApp business account name, this will be the name you can select when connecting your Facebook profile.
- Set a display name, this will be shown to the contacts and must match your business name.
- Select a Category for your business, this information is used by Meta to promote your business.
After filling in the information click next, add the phone number you'll be using for your WhatsApp then select a verification method. Once the phone is verified your WhatsApp profile will be connected.
Selecting an Existing Profile
If you have already created and connected a WhatsApp business profile to your Facebook profile you can connect it with the CRM by selecting it, if you have 2FA enabled you will need to enter the confirmation code before continuing.
Finalizing the Connection
Once the profile has been created/selected click save to accept the permissions then click finish to set the connection.
After finishing the Facebook log-in you'll be prompted to add a phone number in the system, once selected you will no longer be able to access it from the Whatsapp mobile app.
Select the verification method for the number. If using an existing phone number, enable call forwarding to receive the verification code from Meta, or if selecting SMS the verification code will appear under the Conversations tab.
Once the phone number is verified it will be connected to the CRM for you to start managing your WhatsApp conversations and business profile. This extra conversation channel allows you to better connect with your clients. Check the articles “WhatsApp Business Profile Management” and “Conversations & WhatsApp” to learn more about WhatsApp communications!