How to Build an Ebook Funnel
Summary:
How to Build an Ebook Funnel with the CRM
Ebooks are a powerful lead magnet, they help you convince readers to buy into your business while helping you establish yourself as an expert in your field. Locating them inside a funnel enables you to enhance their attractiveness and collect contact details to grow your mailing or texting lists.
Creating and Adding a Form
The first step in building an ebook funnel is creating a form visitors can fill out to receive your ebook. To do this, navigate to the Forms tab inside the Sites section and click +Add Form.
Choose a template to start with. For an ebook funnel, a simple registration form including fields for the first name and email is sufficient.
To enhance the user experience, you can further customize the form. By making minor changes such as adding your logo or changing the colors of your button you can elevate the form by highlighting your brand.
Save your form with a descriptive name, such as "Ebook Registration."
Building Your Ebook Funnel
With your form ready, the next step is to integrate it into a funnel that guides the user through signing up for your ebook. Go to the "Funnels" section and click “New Funnel.”
Select a template that suits your ebook funnel needs.
Customize the funnel page by adding a button that users can click to sign up. This button should trigger a pop-up where the form you created will be displayed.
Open the pop-up settings.
Add a row and a column, then insert the form element and choose the "Ebook Registration" form you previously created.
Customize the pop-up to your liking, once satisfied click Save.
Configuring the Thank You Page
After users submit their information, they should be directed to a thank you page. In your funnel, navigate to the thank you page section and click Edit.
Edit the page to include a personalized message or offer, such as a discount code as a token of appreciation for signing up. Once satisfied with the overall look of your funnel click Save and Publish at the top right corner
Tips and FAQs
- What if my form isn't showing up in the pop-up? Ensure you've correctly added the form element in the pop-up settings and selected the right form.
- How can I change the look of my form? The form builder offers customization options, including changing button colors and adding images. Experiment with these settings to match your brand.
- Configure the form to redirect users to the thank you page upon submission. This can be done by setting the form's submit action to open a specific URL, which would be your thank you page. Or by selecting “Next Step” on your pop-up's submission settings